Wheeling Park District

Wheeling Park District 2011-2012 Goals & Objectives

Initiative - Provide Quality Guest Service and Experiences – Providing quality service and experiences includes knowing guests, creating satisfied guests through memorable experiences, and developing lifelong relationships. Goals are to continue to improve service, identify the Park District’s targeted guests’ current and future needs, and to create loyalty among those individuals. Measurement of current services and guest experiences will continue, while developing methods to improve services and experiences. The desired outcome is to provide experiences that exceed expectations, resulting in high guest retention for, and loyalty to, the Park District.

Goal 1: Align parks and recreation opportunities with guest need.

Objectives
A. Assess park and recreation program and service changes, as identified in the
2010 Community Attitude and Interest Survey results.
B. Implement program and service changes according to community needs and
desires.
C. Commit resources to provide necessary park maintenance improvements.
D. Continue to measure and evaluate guest satisfaction.
E. Monitor economic trends and adjust park and recreation opportunities
accordingly.
F. Review and implement ADA improvements.

Goal 2: Complete the 2011 major projects in accordance with the 2011 Major Projects Schedule.

Objectives
A. Evaluate, determine and complete Chevy Chase Projects.
1. Grand Ballroom Bar Renovation
2. Exterior Painting Project
3. Outdoor Patio
B. Northside Park Renovation
C. Parks and Facility Maintenance Building Project
D. Arctic Splash Improvements
E. CRC Bathroom Improvements
F. Childerley Park Improvements
G. Heritage Park Redevelopment – Phase I
H. 228 Norman Lane Property Demolition

Initiative - Improvements in Internal Processes & Systems – The Park District has made a commitment toward continuously improving processes and systems. This initiative is supported throughout the organization, including: software upgrades, developing policies and procedures reflecting today’s operation, improved communication methods, and internal accountability systems. Continuous improvements to processes and systems provide efficiency and effectiveness throughout the organization, resulting in operational excellence.

Goal 1: Security Plan

Objectives
A. Evaluate and prepare recommendations for future implementation of districtwide security systems.

Goal 2: Environmental Practices and Standards

Objectives
A. Continue to evaluate and build upon recycling plan for the parks.
1. Develop a comprehensive educational sign package.
2. Create a public awareness program.
B. Implement Smart Energy Design Assistance Center (SEDAC) recommendations.

Goal 3: Park District Risk Management Association (PDRMA) Accreditation Review

Goal 4: Formalize Capital Replacement and Improvement Plan (CRIP)

Objectives
A. Finalize complete inventory of capital assets with accurate cost and replacement
values.
B. Define items to be included in the CRIP
C. Present updated CRIP for Board approval.

Goal 5: Review and Update Agency Internal Controls

Objectives
A. Investigate existing internal controls in each of the key areas of operation
(Food and Beverage, Golf, Fitness, Aquatics, and Guest Services).
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B. Coordinate and implement cash handling seminar to given by a third party.
Offset costs of program by coordinating with other Districts to participate.
C. Develop recommendations and train staff as appropriate.
D. Update internal control procedures manual.

Initiative - Establish Long-Term Financial Strategies – Financial stability is imperative in order to maintain existing assets, continue to provide services, and to invest in future opportunities. In order to maintain, as well as expand upon, existing services and facilities, the Park District will need to establish and maintain long-term financial strategies. Included in this initiative is the District’s need to continue to create new sources of funding, including grants, sponsorships, intergovernmental agreements, developer donations and public/private partnerships.

Goal 1: Year-end Transfers

Objective
A. Generate a transfer to the Capital Projects Fund from the Corporate and
Recreation Funds of $600,000 and $300,000, respectively.
B. Generate surplus in the three major funds as follows:
Corporate - $59,000
Recreation - $81,883
Chevy Chase - $116,886

Goal 2: Maintain Program and Facility Revenue

Objectives – Chevy Chase
A. Traditions
1. Generate a surplus, net of capital, of $628,725
B. Food and Beverage
1. Generate a surplus, net of capital, of $888,374

Objectives – Recreation
A. Fitness Center
1. Generate a surplus, net of capital, of $95,111
B. Recreation Programs
1. Generate a surplus, net of capital, of $396,000
C. Aquatic Center
1. Generate a surplus, net of capital, of $18,834

Goal 3: Increase Alternate Revenue Sources

Objective
A. Continue to research and seek new opportunities that provide additional funding.

Initiative - Developing Community Relationships – The Park District recognizes the importance of creating opportunities for partnerships and involvement with all of its constituents, including residents, sponsors, other governmental entities, the business community and community organizations. The Agency is working to identify key partners, to work together to improve the overall community. The desired outcome is to create a shared communitywide vision, embraced by all, for the betterment of the community.

Goal 1: Continue cooperative, working relationship with the Village of Wheeling in order to improve the overall quality of life in the community.

Goal 2: Maintain and foster continuing partnerships with School Districts 21, 23, Wheeling High School, and Indian Trails Public Library.

Objectives
A. Continue Family Learning Partnership with District 21.
B. Continue to create volunteer opportunities for high school students at
recreation programs and special events.
C. Increase Park District presence in Wheeling schools.
D. Meet regularly with Wheeling High School staff to collaborate on shared
opportunities.
E. Continue work with School District 214 and Wheeling High School to
complete Field Turf Project Partnership.

Goal 3: Continue/develop working relationships with State Representatives and Senators, other governmental agencies, community businesses and service organizations, including school districts, library districts, Chamber and Rotary.

Objectives
A. Designate Park District representatives to participate and/or serve as liaisons to identified agencies/organizations.
B. Keep in regular communication with legislators and other agencies on Park
District issues, happenings, and potential opportunities.
Goal 4: Initiate planning process for Lake Cook property.

Initiative - Continuous Learning Environment – Undoubtedly, the Park District’s most valuable asset is its people. The District continues to invest in its employees by creating a working environment that continuously provides learning opportunities and new challenges. The District recruits employees that are well matched with the organization’s culture. Opportunities for employees to actively participate in improving the overall organization are encouraged through collaboration, empowerment and trust. The organization is dedicated to
creating a culture that is fun, and based on developing cohesive relationships.

Goal 1: Provide learning opportunities supporting a mission, values and vision-driven organization for staff and Board.

Objectives
A. Staff Development
1. Continue to offer education and career development.
B. Leadership and Communication Training
C. Park Board Continuous Learning Opportunities

Approved by the Board of Commissioners June 7, 2011.