Wheeling Park District Goals

On March 20, 2007, the Board of Commissioners adopted the 2007 Goal and Objectives. Those Goals and Objectives are detailed below.

Wheeling Park District Strategic Initiatives, 2007 Goals & Objectives

Initiative - Provide Quality Guest Service and Experiences
Providing quality service and experiences includes knowing guests, creating satisfied guests through memorable experiences, and developing lifelong relationships. Goals are to continue to improve service, identify the Park District’s targeted guests’ current and future needs, and to create loyalty among those individuals. Measurement of current services and guest experiences will continue, while developing methods to improve services and experiences. The desired outcome is to provide experiences that exceed expectations, resulting in high guest retention for, and loyalty to, the Park District.

Goal 1: Continuously track, measure and improve the quality of WPD park and recreation experiences.

Objectives

  • Provide consistently: surveys and comment cards that measure guest satisfaction of WPD experiences.
  • Communicate results to staff and guests, and respond accordingly, to improve quality levels of park and recreation experiences.

Goal 2:Continuously track guests’ view of overall quality of WPD parks and facilities.

Objectives

  • Provide consistently: surveys and comment cards that measure guest satisfaction of WPD parks and facilities.
  • Communicate results to staff and guests, and respond accordingly, to improve overall quality levels parks and facilities.

Goal 3: Expand recreation programs and services as identified in the Community Attitude and Interest Survey and Park and Recreation Comprehensive Plan.

Objectives

  • Offer targeted recreation programs at specific School District #21 sites.
  • Expand fitness and wellness offerings through programs and fitness center.

Goal 4: Enhance existing Park District facilities, parks and open space.

Objectives

  • Chevy Chase Country Club (CCCC)
      • Replace Flat roof
      • Parking lot frontage improvements.
  • Parks
      • Husky Park Improvement Phase II
      • Conduct a public process to solicit neighborhood input relative to redevelopment of the Malibu Park.
      • Develop plan for redevelopment of Malibu Park.
      • Conduct a public process for Heritage Park redevelopment.
      • Develop a master-site re-development plan for Heritage Park.
  • Recreation Facilities
      • Replace Tsunami Splash Surface at Aquatic Center.
      • Community Recreation Center Parking lot expansion.

Goal 6: Finalize Park and Recreation Comprehensive Plan and Implement Tactics.

Objectives – To be determined based on results of Park and Recreation Comprehensive Plan results. (May 2007)  


Initiative - Improvements in Internal Processes & Systems –The Park District has made a commitment toward continuously improving processes and systems. This initiative is supported throughout the organization, including: software upgrades, developing policies and procedures reflecting today’s operation, improved communication methods, and internal accountability systems. Continuous improvements to processes and systems provide efficiency and effectiveness throughout the organization, resulting in operational excellence.  

Goal 1: Complete Distinguished Agency Program Process to receive Award and Recognition in 2008.

Goal 2: Purchase, install and implement new time, attendance, payroll and financial software/systems.

Objectives

  • Conduct applicable staff training prior to installing software.
  • Develop procedures and training guide to provide ongoing support for use of the system.

Goal 3: Successful Park District Risk Management Agency (PRDMA) re-accreditation.

Goal 4: Revise and update WPD web site.


Initiative - Establish Long-Term Financial Strategies for Financial Stability – Financial stability is imperative in order to maintain existing assets, continue to provide services, and to invest in future opportunities. In order to maintain, as well as expand upon, existing services and facilities, the Park District will need to establish and maintain a long-term financial strategy. Included in this initiative is the District’s need to continue to create new sources of funding, including grants, sponsorships, intergovernmental agreements, developer donations and public/private partnerships.

Goal 1: Establish an internal service fund to ensure that resources are available to maintain existing and acquire new capital assets.

Objectives

  • Prepare a policy for Board adoption establishing an internal service fund.
  • Determine, on an annual basis a dollar amount, or a percentage of anticipated surplus before contribution to the internal service fund, that the Corporate and Recreation Funds will contribute to the Internal Service Fund.

Goal 2: To receive the Government Finance Officers Association’s (GFOA) Certificate of Achievement for Excellence in Financial Reporting and in Budgeting for fiscal year ending December 31, 2007.

Goal 3: Develop a five-year Capital Improvement Plan (CIP) utilizing input from Park and Recreation Comprehensive Plan.

Goal 4: Request development funding for Malibu Park through a grant submittal from the IDNR- OSLAD program.

Goal 5:Increase 2007 year-end fund balances as budgeted in the in the Corporate, Recreation and Enterprise Funds.

Corporate Fund Objective = Net Fund Income - $ 35,095

Recreation Fund Objective = Net Fund Income - $108,258

Enterprise Fund Objective = Net Fund Income - $ 52,844


Initiative - Developing Community Relationships – The Park District recognizes the importance of creating opportunities for partnerships and involvement with all of its constituents, including residents, sponsors, other governmental entities, the business community and community organizations. The Agency is working to identify key partners, to work together to improve the overall community. The desired outcome is to create a shared community wide vision, embraced by all, for the betterment of the community.

Goal 1: Continue cooperative, working relationship with the Village of Wheeling (VOW) in order to improve the overall quality of life in the community.

Objectives

A. Work with VOW, preparing for a signalized intersection and roadway to service the Village, Post Office, Park District facilities and Heritage Park.

B. Continue to explore land exchange between the VOW and Park District where the VOW gains Dundee frontage property for Village Hall, and Park District increases open space adjacent to Heritage Park.

C. Continue to work with VOW to provide space in the CRC for VOW Senior Services.

D. Maintain Park District voice in Town Center development.

E. Work with VOW in order to cooperatively develop a master site plan that integrates Village property, Park District property and Town Center.

Goal 2: Maintain and foster continuing partnerships with School Districts #21 and 23.

Objectives

  • Build on current opportunities offered through Family Learning Program Partnership
  • Explore additional partnership opportunities with School District #23.

Goal 3: Continue/develop working relationships with State Representatives and Senators, other governmental agencies, community businesses, and service organizations, including school districts, library districts, Chamber and Rotary.

Objectives

A. Designate Park District representatives to participate and/or serve as liaisons to identified agencies/organizations.

B. Keep in regular communication with legislators and other agencies on Park District issues, happenings and potential opportunities.

C. Continue to work with District 21 to investigate school/neighborhood site opportunities.


Initiative - Continuous Learning Environment –Undoubtedly, the Park District’s most valuable asset is its people. The District continues to invest in its employees by creating a working environment that continuously provides learning opportunities and new challenges. The District recruits employees that are well matched with the organization’s culture. Opportunities for employees to actively participate in improving the overall organization are encouraged through collaboration, empowerment and trust. The organization is dedicated to creating a culture that is fun, and based on developing cohesive relationships.  

Goal 1: Continue to provide learning opportunities that support a mission-and values-driven organization for staff and Board members.

Goal 2: Continue to provide career development for employees.

Objectives

  • Continue to offer Wheeling Park District University’s (WPDU) curriculum in alignment with the Park District’s mission, values and strategy.